“Discounting makes the environment unstable”, is the belief of Rajat Venaik, the founder of Liboc Davamart. It is a retail chain of affordable pharmacy stores providing generic medicines at very affordable price. Giving an extra edge to the customer as well as giving an opportunity to the retailer to earn profits based on volumes B.Tech, MBA (IMT Ghaziabad) with over 12 years of versatile experience in retail, financial and pharma industry. He is a sole believer of volume based business and not margin based. He doesn’t believe discounting is the right thing to do, its better that customer should get a fixed but affordable price.
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