When it comes to Plastic? Re-cycle : upCycle : Re-use : reCharkha Plastic, however harmful, is a huge part of our daily lives. Ironically plastic makes life easier and no matter how many bans are put on it, it is impossible to completely discard it from our lives. Therefore it is important we find a way that helps promote sustainability. The mantra of Recycle:Reuse:Reduce doesn’t really work when it comes to Plastic.
Therefore co-existing with plastic would require us to find a way to achieve sustainable development while making use to plastic in the most efficient way. Having worked extensively in Sustainable Development and Corporate Social Responsibility since the past 14 years Amita Deshpande , founded ” reCharkha – The EcoSocial Tribe ” with an aim to achieve sustainability. An IT Engineer by basic education, she went on to do her Masters in Industrial Administration at Purdue University, USA with a focus on Sustainability. She worked with CSR teams of multinational corporations, consultancies, non-profits, and community-based organizations in the United States and India and eventually founded Aarohana EcoSocial Developments with the rich experience she has gathered. After leading Aarohana for 7 years, she founded reCharkha EcoSocial to continue the same work of upcycling Waste Plastic.
reCharkha Ecosocial, is a Social Enterprise, working on upcycling non-recyclable plastic waste using a traditional weaving technique that uses a Charkha and Handloom. reCharkha employs tribal and rural women and youth in this process thus enabling them to earn livelihoods. They aim to develop an EcoSocial Planet by focusing on Sustainability while creating employment for rural and tribal women.